Apple is the electronics giant from Cupertino and a world leading technology maker. Apple is the most popular technological brand the USA and one of the first choices in Europe. Its popularity is increasing because of the high quality of their products and their user-friendly interfaces. Moreover, Apple is one of the biggest innovators in technologies like IT and mobile communications of the last century. Thanks to Steve Jobs, the great mind behind the company, we have today ultraportable devices, ipods, smartphones and tablets. Apple opened the way for many other electronics companies that now have become its rivals.
In the mobile communications segment, Apple offered to the world a whole new species of mobile phones, the smartphone. The first smartphone was the iPhone and it had worldwide success. What brought new? A touch screen, an operating system and ‘smart’ features. Because technology evolved so quickly, with the following generations, iPhone 3, iPhone 3GS and iPhone 4, the features became more and more advanced, until the little device could very easily replace a small computer while the users was on the go. Now the fans were expecting the launch of a brand new and much improved phone, the iPhone 5, with its white iPhone 5 version.
Everyone in the mobile communications industry is very curious about the launch of Apple’s new device. Them and iPhone users are hoping for some increases in the quality of the terminals, this coming after a series of complaints regarding the antenna problems of the iPhone 4 and the need of a battery with a bigger life span. It appeared that the device has some issues with the antenna and because of that the phone frequently lost its signal during phone calls or internet connections. Many iPhone 4 users have filed this complaint and they are hoping that the new iPhone 5 and white iPhone 5 won’t have this problem anymore.
Because of the aggressive marketing coming from Apple, the fans and mobile phones users have rised their expectations concerning the features of the iPhone 5. Rumors say that it will enhance its processing power, the camera lens sensibility, the size of its display and last but not least the connectivity speed. Everyone wishes for an iPhone 5 with LTE capacities that can reach 4G connection speed. Because the smartphone has become an important device in people’s lives and they use it for performing many tasks, these improvements seem to be vital. Consumers are paying a great amount of money on an Apple device and that’s why they expect to see that their complaints are taken into consideration and that Apple offers value for the money people pay on its devices.
Usually Apple launches the new generation of a product in black, so firstly we will have the classic iPhone 5. After a period of tests, the company takes into account the feedback from users and upgrades the device, solving the upcoming issues. The white iPhone 5 will not only look better, but it will probably not have the same problems as the black version.
A few months ago, when iPhone 5 was firstly announced, a hysteria was created among Apple fans and not only. Tech passionates and IT enthusiasts were waiting for the new device to see with what new features it will impress them. Everyone expected the famous presentation that Steve Jobs would give during every product launch. In spite of all this intense marketing, on the arrival day, we were introduced to an improved version of the old iPhone 4, the iPhone 4S.
The new iPhone 4S came in two colors (black and white) and looked exactly like its previous model. The only notable improvements were the camera lens, the operating system and the new personal assistant, Siri. Although many Apple fans were happy with the launch and stayed in line for days to buy this gadget, for the majority of them this incident created a huge disappointment. Soon after the launch of the iPhone 4S Steve Jobs died of cancer, leaving the company to Tim Cook.
Only a month after the launch of iPhone 4S, rumors started about the long waited iPhone 5 and the white iPhone 5 version. Many say that Steve Jobs had the new device ready when Apple put iPhone 4S on the market, but he wanted to wait and release it after his death, thus demonstrating that Apple can evolve and continue the innovation without its former CEO. The new iPhone 5 provokes a huge interest and gambles have already started regarding its design and hardware.
Once Apple announced the official launch of the iPhone 5 for November 29, hundreds of iPhone 5 sketches started to spread all over the internet. Millions of people worldwide are waiting for Apple’s new state of the art device. If we were to believe the most circulated version of iPhone 5’s new design, Apple specialists say that the new smartphone will borrow the look of the iPad 2. Its back would be rounded and its display will be expanded towards its margins in order for it to be bigger. Some rumors say that the iPhone 5 will have a 4 inch display on an aluminum case, 8MP camera with LED flash instead of the 5MP that is on the iPhone 4S and 64GB of free disk space. The processor of the device might be similar to the one on the iPad 2. Also the new operating system on the iPhone 5 and white iPhone 5 will have more separate icons which will notify you when you receive an e-mail, a text message, if you have a missed call or your battery is low.
It is well known that Apple’s mobile devices encountered a series of problems with the signal and the battery lifetime. iPhone fans hope that the new device will be much improved and will no longer have battery issues like the iPhone 4S. Apple’s sales on the mobile phones segment are expected to blow once the iPhone 5 is launched and further more when the white iPhone 5 version will be released too. Until then, fans can only listen to the rumors and wait patiently until the day of the big launch. This will be the first one since the death of Steve Jobs, so pressure is even bigger. Everyone will be watching Apple and its new toys, the iPhone 5 and white iPhone 5.